A good design of services in the health

Field is also helping us to be a better society.Blog what are thoughts in cx? By juan dorna service design | 0 comments thoughts on cx in previous articles we talked about the features and benefits that strategic design provides and how it can help in the customer experience. Today we will talk about the thoughts in cx , which are behind strategic design practices when we approach a customer experience, using a parallel with the design process of a customer experience associated with a prepaid health plan. Thoughts on systemic cx: experience as a system thoughts in systemic cx integrate creative, strategic and control thinking to make projects happen. Systems thinking goes beyond what is shown as an isolated incident, to reach deeper understandings of events.





It is a means of recognizing the relationships that exist between events and the parties involved in them, allowing us greater awareness to understand them, and the ability to influence or interact with them, since it seeks to see interrelationships between the parties rather than linear chains of causes and causes. Effects and see the processes of change more than static photographs. Let's take the example of the customer Buy Bulk SMS Service experience of a prepaid service. When an experience arrives at the service team, the first step is to understand the internal vision of the organization, that is, understand the business . To do this, after a deep immersion session where design research tools were used and thanks to systemic thinking, we were able to quickly understand the elements and actors that make up the system (providers, suppliers, strategic partners, regulations, etc.) that make up the system. Prepaid service system.







Prospective thinking: aspirational experience jordi sierra (1992) defines foresight as “the science that studies the future to understand it and be able to influence it. Although in fact it is, paradoxically, a science without an object that moves between the need to predict what may happen and the desire to invent the best possible future. Because, although the future cannot be predicted exactly, we can imagine our preferred tomorrow.” this thought is totally linked to thoughts in strategic cx since it is the precursor that gives direction to where the strategy should be directed. Within the example of the prepaid service, in the instance of inquiry, it is necessary to at least visualize what the possible trends, signs of change and scenarios are, to obtain a clear vision of where the business and the market are going, framed in new needs and future expectations. Design thinking: human-centered design according to tim brown, design thinking "Is a discipline that uses the sensitivity and methods of designers to match people's needs with what is technologically feasible and with what a viable business strategy can be converted into customer value.